Our People

ZMG Ward Howell is led by industry practitioners with expert knowledge and decades of experience in their own fields.

We are committed to understand your personal and business needs to form a meaningful and strategic partnership.

Jeanette B. Zulueta

Chairman and Co-founder

Jeanette Zulueta is Chairman and co-founder of ZMG Ward Howell. She is concurrently Chairman of Asia Select Inc., an HR solutions company; Asia PeopleWorks, a full outsourced service company, and AsiaPeople Search, a mid-level volume recruitment firm. In her capacity as Chairman of these businesses under the ZMG Group, Ms. Zulueta helps set the strategy and overall direction of the companies.

Alexander M. Genil

President and CEO

Alex Genil is President and CEO at ZMG Ward Howell. He has over 30 years of experience in retail, manufacturing, supply chain, sales, human resources, and general and commercial management. He is concurrently Vice Chairman of Asia Select Inc., an HR solutions company; President and CEO of Asia PeopleWorks, a full outsourced service company; and AsiaPeople Search, a mid-level volume recruitment firm.

Hans Voltaire R. Bayaborda

Business Development

Hans Bayaborda is Executive Director, focusing on technology enablement and technology-based Human Capital Management solutions, consulting projects, and new businesses. Concurrently, Hans serves as President and CEO of Asia Select, Inc., an HR solutions company operating under the ZMG Group. Hans has over two decades of experience as a high-performing business executive, having led both mature and start-up organizations in the technology space and serving in various capacities across Sales, Business Development, Channels, Services and Consulting.

Ruby I. Jacob

Business Development

Ruby Jacob is Executive Director for Business Development for Philippine, European, US, and ASEAN clients. Before joining the firm, Ruby championed Project Management, Business Development and Strategic Planning through her experience in various foreign companies across several industries.

Carmelita A. Puno 

Business Development

Carmelita Puno is Executive Director for Business Development, with special focus on conglomerates. Throughout her stint with ZMG Ward Howell, she has delivered senior and board level searches for clients in the Philippines, Vietnam, India, and Indonesia.

Cristina C. Vivas

FMCG, Healthcare, Retail & Service Industries

Tina Vivas is Director and Practice Head for Consumer Goods and Retail, Food Service, Healthcare and Pharmaceutical industries, as well as key local conglomerates. She serves as a strategic business partner to progressive Philippine and multinational conglomerates in the Philippines and Asia Pacific, resulting to successful C-level and senior management placements for critical roles. Tina also serves as a professional relationship partner of candidates aspiring for a sustainable and fulfilling career.

Mary Eve G. De Leon-Alcala

FMCG, Healthcare, Retail, & Service Industries

Eve Alcala is Associate Director in the FMCG, Healthcare, Retail, and Service Industries practice. She pioneered and developed the firm’s account base in healthcare, and she continues to grow this as part of her sector expertise. Eve also specializes in finance functional requirements for clients, and has maintained a track record of successfully placing C-suite roles in several of the country’s major healthcare institutions.

Maria Victoria Q. Aro

Financial Services: Insurance, & Related Industries

Marivic Aro is Director and Practice Head for the Insurance Sector and other industries and clients in the ecosystem. She also handles conglomerates with businesses in Property Development, Retail, Hospitality, Logistics and Food industries. She has over 25 years of professional experience in Consumer Banking, Insurance, and Information Technology, with focus on Marketing, Sales, Operations, and Project Management.

Naisa Gabrielle J. Santos

Financial Services: Banking, & FinTech

Naisa Santos is Director and Practice Head for Financial Services: Banking and FinTech. In this capacity, she serves as a business partner for clients in the banking sector, primarily supporting requirements in human capital and corporate strategy. Concurrently, she helps drive growth in the FinTech space, where she successfully led engagements to form senior management teams for both established and emerging FinTech players in the Philippines and the ASEAN region.

Raymond Martin Hicks IV

Financial Services: Banking, & FinTech

Ray Hicks is Associate Director leading the firm’s FinTech Practice. He established and scaled up the firm’s coverage in the FinTech sector, having successfully placed leaders forming senior management teams for FinTech companies in the domestic market, and C-level talents across Southeast Asia. Ray also pioneered the firm’s executive search practice supporting companies’ requirements in digital transformation. He has worked closely with major conglomerates and financial institutions attempting to capitalize on disruption, data science, and innovation.

Gerardo D. Abello

Digital, Entertainment, Media, Telecoms, & Technology

Gary Abello is the Director covering Telecommunications, Technology, Media, Digital, and Entertainment. Having joined the firm in 1994, Gary followed a generalist track in executive search covering Fast-Moving Consumer Goods, Manufacturing, Pharmaceuticals, and Retail.

Alden M. Del Rosario

Digital, Entertainment, Media, Telecoms, & Technology

Alden Del Rosario is Associate Director in the Media, Entertainment, Digital, Telecommunications, and Technology practice. He has over 15 years of experience in Human Capital Management across several industries. Alden is a generalist search partner to his clients having covered intermediate to C-level search requirements in sales and marketing, mobile commerce, human resources, supply chain, technology functions, and in industries such as Retail, Fast-Moving Consumer Goods, Food & Beverage, Pharmaceutical, Healthcare, Manufacturing, Telecommunications, Automotive, Transportation and Consumer Electronics.

Arthur A. Alejar

Construction, Property, Industrial, Infrastructure, & Energy

Art Alejar is Director and Practice Head for Construction, Property, Industrial, Infrastructure, and Energy sectors. He has over 20 years of experience in Human Resource Management, Administration as well as in the Health, Safety, Environment, and Engineering functions in various organizations.

Lusyma L. Tayag

Information Technology

Lus Tayag is Director and Practice Head for Information Technology. Prior to joining ZMG Ward Howell, she was Sales Director of RCG IT Philippines. Lus is a seasoned ICT industry veteran with over 30 years of experience in IT solutions and consulting services, handling various roles in sales and business development.

Jose Rafael J. Lopez-Vito

FMCG and Pharmaceuticals

JR Lopez-Vito is a Director at ZMG Ward Howell. He has over 20 years of business experience in sales management, training and development, and executive search with leading global and multinational organizations. He has managed successful executive search engagements in Telecommunications, IT, Real Estate, Banking, Retail, Fast-Moving Consumer Goods, Pharmaceuticals and Healthcare industries in the Philippines.