In a world where businesses often come and go, few stand the test of time. For 45 years, ZMG Ward Howell (ZMG Group) has thrived, encompassing various business units including Asia Select, Asia Peopleworks, AsiaPeople Search, and APWTech. The business has been a driving force in the industry, setting standards for quality, innovation, and corporate responsibility. On October 8, 2024, the group celebrated its 45th anniversary, marking nearly half a century of growth and success. This momentous occasion was not just a celebration of the company’s history but also proof of its resilience, leadership, and forward-thinking vision. It provided an opportunity to reflect on the organization’s rich legacy and promising future.
A Look Back: The Early Days of ZMG Ward Howell
ZMG Ward Howell (ZMG Group) was founded with a clear purpose: to deliver innovative talent solutions in an industry that was rapidly evolving. Starting out as a small operation, the company’s early years were marked by hard work, determination, and relentless focus on achieving excellence. Jesus ‘Gigi’ M. Zulueta Jr., the visionary founder, was driven by a passion for transforming the executive search and recruitment industry in the country. Known for his drive to deliver top-quality results and his ability to build long-lasting relationships with clients and colleagues, Gigi laid the foundation for what would become a significant player in the industry.
Dive into Business World’s latest article to learn how the firm started and evolved into a key player in the industry: https://www.bworldonline.com/spotlight/2024/10/08/625940/zmg-ward-howell-45-years-as-a-champion-of-filipino-talent/

The Present: Leading the Industry
Today, ZMG Ward Howell (ZMG Group) stands as a leader in its field, known for delivering executive search and talent management services. The group has also added its cutting-edge research and talent intelligence (RTI) solutions, boosting the group’s reputation for distinction. Currently, the organization has:
- Implementation of an Applicant Tracking System (ATS) streamlines the recruitment process, enhancing efficiency and productivity, improves candidate experience with a seamless application process, and provides robust analytics and reporting for data-driven decision-making.
- Added Research and Talent Intelligence (RTI) a rigorous research process, along with the proprietary techniques to assess the hiring landscape, as well as ZMG Ward Howell’s (ZMG Group) decades of experience in talent acquisition, allowing us to highlight the nuances of the market that might not be apparent on the surface.
- Fostered a culture of growth by investing in its employees, offering professional development programs, and fostering an environment of collaboration and creativity.
In addition to these achievements, ZMG Ward Howell (ZMG Group) has also been recognized with numerous awards for its contributions to sustainability and corporate responsibility. The company’s current success lies not just in its ability to meet the needs of today’s market but in its continuous push to innovate and excel.
A Celebration of Legacy and Vision
ZMG Ward Howell’s (ZMG Group) 45th anniversary celebration, held at the company’s headquarters, was a meaningful tribute to the organization’s rich legacy and promising future. The attached image captures a pivotal moment from the event at the 10th floor of JMZ Center, where employees gathered for a special program honoring the company’s founder, history, and forward-looking vision. The atmosphere was filled with pride and celebration as a video presentation highlighted key milestones in ZMG’s journey.
To formally kick-off the celebration, Jeannette Zulueta, Chairperson and Co-founder of ZMG Ward Howell (ZMG Group), took the stage with a heartfelt message, sharing a personal story of resilience and gratitude. She concluded by sharing the song “On the Road Again” by Willie Nelson the favorite song of Jesus “Gigi” M. Zulueta (JMZ). The song’s message—embracing change, valuing friendships, pursuing passions, and staying resilient—resonates deeply with ZMG Group’s shared values. It serves as a reflection on the connections and conversations that have guided their journey together over the years, reminding everyone to enjoy the path ahead while cherishing the relationships built along the way.

In the next video shown, Executive Vice President Regina Zulueta-Perlas of ZMG Ward Howell (ZMG Group) emphasized the lifelong dedication of the company’s founder, JMZ, to education and community service, a commitment that began during his time at Ateneo de Manila University. She praised his quiet yet impactful contributions, particularly through initiatives like book distribution programs for children, underscoring that JMZ’s legacy continues to shape the organization’s culture and inspire its people.
Additionally, the organization’s Kalinga Advocates, who are dedicated CSR volunteers, shared their reflections on the personal fulfillment and growth gained from participating in the company’s community initiatives. They discussed their motivations for becoming CSR volunteers and the positive impact these experiences have had on their lives, offering a glimpse into the meaningful work ZMG Ward Howell (ZMG Group) carries out through its CSR efforts.
Looking toward the future, Group CEO of ZMG Ward Howell (ZMG Group), Alexander M. Genil, shared his vision for the organization’s growth and transformation over the next five to ten years. He outlined plans for substantial revenue growth and expansion into new industries and services. The focus, he said, will be on strengthening organizational capabilities, investing in technology, and prioritizing people development to ensure long-term success and adaptability.

As part of the 45th anniversary celebration, we partnered with the Tuloy Foundation for a special community outreach event. Held at the foundation’s premises, the day was filled with activities that allowed ZMG volunteers to engage directly with the children. From sports relays to arts and crafts, the volunteers guided and participated in interactive sessions, fostering a sense of camaraderie and connection with the young participants. The culminating activity featured an awarding ceremony, followed by ZMG’s distribution of snacks and a tour of the Tuloy Foundation’s facilities, where the volunteers gained deeper insight into the foundation’s mission of empowering and educating marginalized children.
A Call to Celebrate and Innovate
ZMG Ward Howell’s (ZMG Group) 45th anniversary is not just a celebration of the past; it is an invitation to the future. The company’s remarkable journey over the last four decades is proof of its ability to adapt, innovate, and lead. Fortified at 45, the business continues to set new milestones while its commitment to excellence and community engagement remains stronger than ever.

As we celebrate this milestone, we also look forward to the next chapter in the organization’s story. Whether through groundbreaking projects or industry-leading innovations, ZMG Ward Howell (ZMG Group) is poised to shape the future for generations to come. Join us in celebrating 45 years of success and embracing the exciting possibilities that the future holds.